Chinese New Year Celebration

As part of the China Global Strategy of the UPF Barcelona School of Management, we will hold an special event to celebrate the arrival of the Year of the Rabit on January 26th at 5:00 pm. The event will feature several performances in honor of traditional Chinese culture and will serve, at the same time, to convey a message of congratulations from UPF-BSM community.

Do not miss it! Click here to register. 

PROGRAM

16:40h – DOOR OPENING

17:00h – WELCOME

• Mr. José Manuel Martínez-Sierra, General Director UPF-BSM

17.05h – SPEECH - CASA ASIA

• Mr. Javier Parrondo, General Director of Casa Asia

17:11h – SPEECH - UNION OF CHINESE ASSOCIATIONS IN SPAIN

• Mr. Chuenping Lam, President of the Union of Chinese Associations in Spain

17:16h – SPEECH - CONSULATE OF THE POPULAR REPUBLIC OF CHINA IN BARCELONA

• Ms. Lu Cijun, Deputy Consul of the Popular Republic of China in Barcelona

17:22h – SPRING FOUR-LINE VERSE

• Mr. Yiyang Han. Student of the Master of Science in Marketing
• Ms. Wei Zhang. Student of the Master of Arts in Communication Management
• Ms. María Fernanda Villegas. Student of the Master in Corporate and Strategic Communication
• Ms. Xintian Yu

17:30h – INTRODUCTION TO CHINESE CLASSIC DANCE AND HANFU

• Mr. Yiyang Han. Student of the Master of Science in Marketing
• Ms. Wei Zhang. Student of the Master of Arts in Communication Management
• Ms. María Fernanda Villegas. Student of the Master in Corporate and Strategic Communication
• Ms. Zhishan Hu

17:43h – LANTERN RIDDLES

• Mr. Yiyang Han. Student of the Master of Science in Marketing
• Ms. Wei Zhang. Student of the Master of Arts in Communication Management
• Ms. María Fernanda Villegas. Student of the Master in Corporate and Strategic Communication

17:50h – CLOSURE

• Sra. Qianying-Núria Zhou. Executive Director China Global Strategy UPF-BSM

17:53h – INSTITUTIONAL PHOTO