Full Professor at Universitat Pompeu Fabra, Department of Economics and Business Administration. She holds a PhD in Business Administration and Management, a Master's Degree in Economics and Business from Universitat Pompeu Fabra, a Bachelor's Degree in Business Administration and Management from the Universitat Autònoma de Barcelona, and a Diploma in Business Sciences from the Universitat de Girona. She co-directs the MSC in Management at the UPF Barcelona School of Management. Her areas of research are branding, international marketing, marketing ethics, and preference representation.