Antonio Ladrón de Guevara holds a PhD in Economics from Universidad Carlos III (Madrid) and an MBA from IESA. He is the Academic Director of the Master of Science in Marketing and the Master's in Marketing at the UPF Barcelona School of Management.
Antonio is an Associate Professor in the Department of Economics and Business at Universitat Pompeu Fabra. His areas of research are consumer theory, the multimarket and international dissemination models, technological innovation and communication networks
- Business & Management Strategy
- Doctor, Social and Legal Sciences, Economics, management and health sciences
- Engineer, Engineering and Architecture, Creativity and Technology
- Master Universitario, Social and Legal Sciences, Business Administration and Management
- Graduate, Social and Legal Sciences, Business Administration and Management
Director
- Master of Science in Marketing
Professor
- Master in Marketing
- Master of Science in Marketing
- Academic Director - UPF Barcelona School of Management
- Visiting professor - Instituto Tecnológico Autónomo de México
- Faculty - Universidad Carlos III de Madrid
- Faculty - Instituto de Estudios Superiores de Administración (IESA)