José Fernández Cavia is a Doctor in Communication Sciences and a Bachelor of Advertising and Public Relations from Universitat Autònoma de Barcelona, and a Bachelor of Hispanic Philology from the Universitat de Barcelona. He is the Director of the Master of Arts in Communication Management and the Master in Communication and Business Relations, both from the UPF Barcelona School of Management.
José is an Associate Professor of the Department of Communication of the Pompeu Fabra University. His research areas are Place Branding, Advertising, and Public Relations.