Alexandra Theben is Tenure Track Professor at the UPF Barcelona School of Management, in the Department of Management, Law, Society & Humanities, where she teaches strategic and digital marketing. Her current research lines focus on the sociotechnical implications of digitalisation and the use of novel technologies, including artificial intelligence. She received a PhD in Information and Knowledge Society at the Open University of Catalonia, studying the impact of online marketing on children’s behaviour.
Prior to her position at UPF-BSM, Alexandra worked as a consultant to European public institutions. She took part in more than 15 research projects funded by the EU...
- Management, Law, Society & Humanities
- Doctorate in Information and Knowledge Society
- Master Of Science, Social and Legal Sciences, Law, politics and public management
- Postgraduate, Social and Legal Sciences, Law, politics and public management
- Master Universitario, Social and Legal Sciences, Law, politics and public management
- Graduate, Social and Legal Sciences, Law, politics and public management
Director
- Master in Marketing
Professor
- Online Master in International Business
- Master in International Business
- Master of Science in Sustainability Management
- Executive MBA (EMBA)
- International MBA
- International MBA in English
- Faculty, Management, Law, Society & Humanities - UPF Barcelona School of Management
- Researcher - Universitat Oberta de Catalunya
- Consultant - Open Evidence
Actividad Investigadora y transferencia
- THEBEN, A. D., PLAMENOVA DJOUROVA, N., FREIRE, A. (2023). The “new currency of the future”: a review of literature on the skills needs of the workforce in times of accelerated digitalisation. Management Review Quarterly.
- THEBEN, A. D., FOLKVORD, F., SNELTING, F., ANSCHUTZ, D., HARTTMAN, T., VERMEULEN, I., LUPIÁÑEZ VILLANUEVA, F. (2022). The effect of source type and protective message on the critical evaluation of news messages on Facebook: an experimental study in the Netherlands. Journal of Medical Internet Research.
- THEBEN, A. D., FINK, R., FOLKVORD, F. (2022). Playing with fruit: an experimental study to test the effectiveness of an online advergame to promote children's fruit intake. Appetite.
- BERTORELLO, D., BRICHETTO, G., FOLKVORD, F., THEBEN, A. D., ZARATIN, P. (2022). A Systematic Review of Patient Engagement Experiences in Brain Disorders. Patient Related Outcome Measures.
- THEBEN, A. D., FOLKVORD, F., HAGA, G. (2021). The effect of a serious health game on children's eating behaviour: cluster-randomized controlled trial. JMIR Serious Games.
- THEBEN, A. D., PEÑA-LOPEZ, I., ARANDA JUÁREZ, D., LUPIÁÑEZ VILLANUEVA, F., PORCU, F. (2021). Participació i ciutadania activa dels joves a través d'Internet i les xarxes socials. Un estudi internacional. BiD Textos Universitaris de Bibliotecnomia i Documentació, España.
- THEBEN, A. D., VELTRI, G., LUPIÁÑEZ VILLANUEVA, F., FOLKVORD, F., GASKELL, G. (2020). The impact of online platform transparency. Cambridge Core Behavioural Public Policy.
- THEBEN, A. D., GERARDS, M., FOLKVORD, F. (2020). The effect of packaging colour and health claims on product attitude and buying intention. International Journal of Environmental Research and Public Health.
- THEBEN, A. D., GUNDERSON , L., LOPÉZ FORÉS, L., LUPIÁÑEZ VILLANUEVA, F., MISURACA, G. (2021). Challenges and limits of an open source approach to Artificial Intelligence. European Parliament, Luxemburg, Luxemburgo.
- THEBEN, A. D., LUPIÁÑEZ VILLANUEVA, F., MONTEALEGRE OLAYA, A., BOGLIACINO, F., LECLAND, I., CHARRIS DOMINGUEZ, R., SOKOLYANSAKAYA, A., ... GASKELL, G. (2020). Behavioural study on advertising and marketing practices in travel booking websites and apps. European Comission, Bélgica.
- THEBEN, A. D., LUPIÁÑEZ VILLANUEVA, F., GASKELL, G., LECLAND, I., SOKOLYANSAKAYA, A., VITIELLO, S., TIGOVA, O., ... FERNÁNDEZ MUÑOZ, A. (2020). Consumer preference and perception of specific categories of tobacco and related products. European Comission, Bélgica.
- THEBEN, A. D., DEVAUX, A., DESHPANDE, A., FOLKVORD, F., MERANTO, S., PORCU, F., RICHARDSON GOLINSKI, T., FEBRER, N., TAYLOR, J., STEWART, K., HARSHFIELD, A., HOORENS, S., ... LUPIÁÑEZ VILLANUEVA, F. (2019). Media Literacy and Online Empowerment issues raised by Algorithm-Driven Media Services. European Comission, Bélgica.
- THEBEN, A. D., FAULÍ, C., STEWART, K., PORCU, F., TAYLOR, J., BARUCH, B., FOLKVORD, F., NEDERVEEN, F., DEVAUX, A., ... LUPIÁÑEZ VILLANUEVA, F. (2018). Study on the Benefits and Drawbacks of Remote Voting. European Comission, Bélgica.
- THEBEN, A. D., PORCU, F., PEÑA-LOPEZ, I., LUPIÁÑEZ VILLANUEVA, F. (2018). ). Study on the Impact of the Internet and Social Media on Youth Participation and Youth Work. European Comission, Bélgica.
- THEBEN, A. D., PORCU, F., PEÑA-LOPEZ, I., LUPIÁÑEZ VILLANUEVA, F. (2018). Study on the Impact of the Internet and Social Media on Youth Participation and Youth Work. Annex 1 Inventory of Good Practices. European Comission, Bélgica.
- THEBEN, A. D., PORCU, F., PEÑA-LOPEZ, I., LUPIÁÑEZ VILLANUEVA, F. (2018). Study on the Impact of the Internet and Social Media on Youth Participation and Youth Work. Annex 2 Case Studies. European Comission, Bélgica.
- THEBEN, A. D., CODAGNONE, C., LUPIÁÑEZ VILLANUEVA, F., GASKELL, G., TORNESE, P., VILA, J., FRANCO, Y., VITIELLO, S., VELTRI, G., ORTOLEVA, P., CIRILLO, V., ... FANA, M. (2018). Behavioural study on the effects of an extension of access to social protection for people in all forms of employment. European Comission, Bélgica.
- THEBEN, A. D., GASKELL, G., LUPIÁÑEZ VILLANUEVA, F., TORNESE, P., VELTRI, G., ALLEN, A., GÓMEZ, Y., ... CODAGNONE, C. (2018). Behavioural Study on the Transparency of online platforms.. European Comission, Bélgica.
- THEBEN, A. D., LUPIÁÑEZ VILLANUEVA, F., GASKELL, G., VELTRI, G., FOLKVORD, F., BOGLIACINO, F., FERNANDEZ, L., ... CODAGNONE, C. (2016). Study on the impact of Marketing through Social Media, online games and mobile applications on children's behaviour. European Comission, Bélgica.
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