Since 1994, he co-directs the Master in Pharmaceutical Marketing, where he teaches sessions in three subjects: Communication and Creativity Planning, Relationship Marketing and Digital Channels and TFM Projects. Since 2005, he co-directs the Master in Digital Marketing Management, where he teaches sessions in three subjects: Brand Strategy and Fundamentals of Digital and Relationship Marketing, Digital Skills and Management and TFM Projects.
Since 2009, as an associate professor in the Department of Communication at the Universitat Pompeu Fabra, he teaches Direct and Promotional Marketing, an optional subject for students in the third and fourth year of the Degree in Advertising and Public...