Julia Von Schuckmann
Tenure Track UPF-BSMPhD in Marketing from Esade-Ramon Llull University. She has been a postdoctoral researcher at TUM School of Management (Munich). Her research interests include how social awareness in the marketplace shapes consumption, the dilema of pricing techniques and customer orientation, and how emotions shape consumption experiences.
- Business & Management Strategy
- Doctor, Social and Legal Sciences, Marketing and Communication
Professor
- International MBA in English
Actividad Investigadora y transferencia
- VAN LIN, A., AYDINLI, A., BERTINI, M., VAN HERPEN, E., VON SCHUCKMANN, J. (2023). Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste. Journal of Consumer Research, Timor Oriental.
- VON SCHUCKMANN, J. (2022). Talking to Your Customers About Prices. Harvard Business Review, Estados Unidos.
- VON SCHUCKMANN, J. (2022). Disaster selfies: How ethical reminders can mitigate morally questionable consumption practices. International Journal of Consumer Studies.
- VON SCHUCKMANN, J., OTROS , O. (2018). From Slum Tourism to Smiley Selfies: The Role of Social Identity Strength in the Consumption of Morally Ambiguous Experiences. Journal of Consumer Psychology.
- VON SCHUCKMANN, J. (2021). Embarrassment: A Novel Twist on a Familiar Emotion. CLAV 2021.
- VON SCHUCKMANN, J., OTROS , O. (2020). Familiar Strangers: The Role of Social Context in Consumer Reparatory Behavior. Proceedings der European Marketing Academy Conference (EMAC).
- VON SCHUCKMANN, J., OTROS , O. (2019). The more tangible the better? Assessing the different forms of tangibility on donations. CLAV 2019.