Roger Pagà Peris is a Lecturer at the UPF Barcelona School of Management, where he has served as academic coordinator of the MSc in Marketing.
Before joining UPF-BSM’s core faculty, he collaborated with Toulouse Business School as a lecturer. He teaches both at UPF-BSM and ESCI-UPF School of International Studies. His courses cover a broad set of topics within the area of marketing, ranging from consumer behavior to market research and data analysis. His scientific work puts special emphasis in the areas of consumer behavior, social psychology and decision making. He has published in the journal Perspectives on Psychological Science and has worked...