News

How much does a drug cost? How long does it take to produce? And how long does it take to market? The process of researching, developing and bringing a drug to the patient is long, complex and costly. Maica Fernández, Teacher Assistant of the Health Economics and Pharmacoeconomics programs at UPF-BSM illustrates the process and answers questions about the case of covid-19 vaccines. 

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The Sustainability Observatory, led by Oriol Montanyà, receives the Barcelona Sustainable Tourism Award in the economic field for having built an educational bridge between scientific knowledge and social needs.

Teleworking, as applied in the wake of the pandemic, generates a digital overconnection that becomes detrimental to health, especially for women. This is the main conclusion reached by the latest study carried out by the UPF-BSM Business Leadership Observatory. 

3,941 people took their lives in Spain in 2020, the highest number ever recorded in history. What tools exist to put a stop to this reality? The Director of Technology Academic Area, Ana Freire, advocates for emotional education and responsible use of technology, which can be a great ally in the detection of mental health issues. 

UPF and UPF-BSM commemorate the bicentennial of the birth of Fyodor Dostoyevsky with the publication of White Nights, co-published with Angle Editorial. 

With the new Spanish Climate Change Law, companies will have to calculate their carbon footprint, as well as draw up and publishing greenhouse gas reduction plans. What impact will this have on the future of this businesses? Fàtima Vidal, faculty in the Business & Management Strategy Department, analyzes the consequences. 

Catalina Lobo-Guerrero, Premio al Libro Periodístico Los Restos de la Revolución winner alumni interview.

Christmas campaign this year forecasts an increase in household spending of between 14 and 22 percent compared to 2019. Now, how will this consumption revitalization have an impact on small businesses? The director of the Chair Future Scenarios on Retail, Tourism and Services, Josep-Francesc Valls, analyzes the behavior of consumers and retailers.

The metaverse is the evolution of social technology and refers to a collection of digital worlds, where the defining quality is presence, that is, the feeling of actually being there with people, which allows creating an immersive and multisensory experience in the applied use of various devices and technological developments on the internet.

Historian and writer Yuval Noah Harari writes in his book Sapiens, From Animals to Gods: “70,000 years ago, homo sapiens was still an insignificant animal minding its own business in a corner of Africa. In the following millennia they became the master of the entire planet and the terror of the ecosystem ”.

PrEP is an oral treatment, in pill format, that helps prevent HIV infection in at-risk populations. The success of oral PrEP is more than demonstrated in numerous clinical studies over the last decade.

The European Union (EU) has been working for years on how to encourage private capital to focus on financing sustainable activities. Measures have already been put in place within the action plan for financing sustainable growth.

The sixth edition of the international competition Wisibilízalas, aimed at schools to break gender stereotypes in STEM (Science, Technology, Engineering, Mathematics), has already begun. Founded by the director of the Technology Area of the UPF-BSM, Ana Freire, the initiative is supported by the Ministry of Science and Innovation and the FECYT.

China is an indisputable global player in the field of knowledge and for this reason UPF Barcelona School of Management wants to live up to its importance. With this objective, the school presented its China Global Strategy.