The Master in Usability is unique, multidisciplinary and designed for an international audience: it will not only train you in how to improve interfaces to make them more intuitive, user-centred and with a more fluid interaction improving the user experience, but it will also prepare you to have knowledge in SEO and SEM and take your company's web and its online marketing strategy to a higher level.
The objective of the Online Master in UX is to make the student plan and execute, through a transversal vision of digital marketing using HTML language, CSS templates, analysis of web structure, and mobile technology the development of your company's website so that it offers a unique user experience (UX) to its customers.
This program trains marketing professionals in the design and evaluation of interfaces from the point of view of user-centred design, considering information architecture, usability, and accessibility, as well as UX project management in the business. The Online Master's in UX will prepare you to face the growth in the digital sector by learning to control, measure, and optimize your website and turn each visit and user experience into a business opportunity for your company.
Together with active professionals in the sector, you will be trained in the use of functional prototyping tools to be able to propose and develop the information architecture of an interactive system, in addition to creating them with web technologies and mobile technologies, thereby developing high-level prototypes.
The Online Master´s in UX is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.
Why choose this program
Transversal application
You will learn everything that is involved in designing in order to generate better user experiences: usability, interaction design, accessibility, information architecture, evaluation techniques and methods, and work processes in UX teams. But, in addition, you will acquire knowledge about aspects related to web technologies and their languages, getting to optimize websites for search engines, SEO, the presence in social networks, and their management.
Specialization webinars
Every week of the master you will have live webinars by active professionals from companies in the sector who will explain the new trends in UX design.
Experts in the classroom
Due to its high degree of personalization and individualization, throughout the master's degree, professors and expert tutors in UX design, UX research, and digital marketing will respond to any type of queries from students related to the content of the master's program.
Digital lab
In order to obtain quality projects, the program has a set of applications to create concept maps, drop-down menus, and personalized local search engines. Students carry out teacher-led practices to improve the UX design of their web sites or projects.
Who is it for?
The Online Master in Usability, Interaction Design and User Experience is aimed at graduates from any field, especially those with training in library science, audiovisual communication, public relations, journalism, psychology, and IT, among others. It is also intended for professionals who want to expand their business online, as well as product managers and website owners. It is ideal for researchers in human-technology interaction.
Accreditations
UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American university and the 16th placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking.
UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.
The Online Master in UX: Usability, Interaction Design and User Experience is an official master's degree and has the academic recognition of the Ministry of Education of the Government of Spain. The Quality Agency of the University System of Catalonia (AQU) has also institutionally accredited UPF-BSM. This accreditation certifies all the official master's degrees that we teach and recognizes the quality of our educational model in accordance with the criteria of the European Higher Education Area (EHEA).
Curriculum
The program is structured in 2 main modules and the module of the Master's Final Project. The subjects are organized so that you start from basic web technology to the creation of interfaces according to each user and their analysis.
The undertaking of external internships may substitute one of the two optional subjects. You will be able to propose in which centre you want to carry out the internship, and we will evaluate its suitability. If you accredit an experience of at least two years in the field of the master, you may be exempt from taking the credits corresponding to external internships.
Master's Final Project
Complementary activities
The Online Master in UX: Usability, Interaction Design and User Experience also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
- UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.
Qualification obtained
Once students have completed the course they will obtain the Màster Universitari en Informació Digital. Especialitat en Usabilitat, disseny d'interacció i experiència d'usuari - Máster Universitario en Información Digital. Especialidad en Usabilidad, diseño de interacción y experiencia de usuario, awarded by Pompeu Fabra University.
Issuance of official Master's Degrees: The amount stipulated in the DOGC (Official Gazette of the Government of Catalonia) must be paid for the rights to issue the title. This rate varies annually and the rate in force at the time of application for the degree will be applied.
Faculty
The teaching staff of the Online Master in UX is made up of more than 40 active professionals from the digital marketing, UX design, or UX research sector with long experience in SEO and SEM, web design, and user experience.
Academic directors
Collaborating faculty
- Adrián Fernández, User Researcher in Sophtonic
- Alejandro López, PGRMT
- Antonio Rodríguez, Everis
- Fidalgo Armor, Freelance Consultor
- Carlos Gonzalo, Independent Consultor
- Carlos Jimenez, UX deminer
- Carlos Lopezosa, Independent Consultor
- Carlos Scolari, Pompeu Fabra University
- Cristina Muriel Gairnn, Independent Consultor
- Christopher Rovira, Pompeu Fabra University
- Daniel Armengol, Professional Freelance
- Daniel Pinillos, Independent Consultor
- Daniel Torres Burriel, Torresburriel Studio
- David Maniega, CTO of ICALia
- Eduardo Fernández, Consultor in Marketing Digital
- Emmanuelle Gutiérrez, Sidar-Access Universal Foundation
- Eva Moya, Freelance Web Reactor
- Fernando Gavarrón, Metrilica
- Fernando Maciá, Human Level Communications
- Frederic Guerrero, Pompeu Fabra University
- Gabriela Prado, Wayra (Telefnicanica)
- Ignacio Pastor, UX Engineer in SAGE
- Jaume Batlle, Independent Consultor
- Javier Darriba, UserZoom
- Javier Díaz-Noci, Pompeu Fabra University
- Javier Leiva, Freelance Consultor
- Javier Usobiaga, Web Designer
- Jesus Bustamante, Information Architect in HeyZeus
- Jordi Serrano, Polytechnic University of Catalonia
- Jorge Barahona, CEO of AyerViernes
- Jorge González, Adrenalina
- José Facchin, Marketing Digital Consultant
- José Luis González Sánchez, University of Granada
- Juan Merodio, Group Elles
- Julio Loayza, Professional freelance
- Julián Marquina-Arenas, Baratz
- Laura Garcia-Barri, Uber
- Lluís Codina, Pompeu Fabra University
- Luis Quintanilla, La Salle Victoria University
- Manuela Battaglini, Repavar and Protextreme
- Miquel Mark , User Engagement
- Marc Segarra, Creativity * Co-creation Manager
- Mario Pérez-Montoro, Professor of the University of Barcelona
- Mireia Ribera, Professor of the University of Barcelona
- MJ Cachon, SISTRIX
- Olga Carreras, Freelance Consultor
- Oriol Ibars and Alex Castellote, undefined
- Patricia Russo, Official College of Library and Documentaries of Catalonia
- Pere Freixa, Pompeu Fabra University
- Ricardo Pozzobon, University of the Andes
- Ricardo Balart, Search Engine Marketing Specialist
- Rosa Gil, Professor at the University of Lleida
- Rubén Alcaraz, Ateneu Barcelononèss
- Rubén Llames, Consultor
- Sebastián Ossés, Continuum Peru
- Sergio Sánchez Mancha, Gindo
- Sonia Ortiz, BuscosEO
- Thomas Modrooo, undefined
- Toni González Pacanowski, Inline Prestigia
- Toni Granollers, Professor of the University of Lleida
- Xavier Castellnou, Marketing Digital Marketing Director and Commercial in Coptering
Methodology
At UPF Barcelona School of Management we are committed to a flexible and dynamic online model, whose objective is to place you as a participant at the centre of the process and to be the owner of the development of your learning.
To facilitate the day-to-day management and the achievement of academic goals, you will have 24/7 access to the virtual environment so that you can organize your study without schedules and at your own pace.
As such, you will acquire knowledge, and instrumental and aptitude skills while combining training with your work and personal life, making the most of the time you have for it.
Interactive teaching materials
Various materials and formats will make your experience more motivating: videos, case studies, content maps and downloadable resources. Designed and updated periodically by professionals and experts in the field, they put at your disposal the latest knowledge, skills, and tools to take your career to the next level.
Active and collaborative learning
Participation and discussion with your classmates and teachers are essential to the collaborative learning process. We will provide you with various tools such as the Discussion Forum, where you can propose new topics for debate, comment on and answer questions presented by the teacher or respond to interesting comments.
Streaming sessions with experts
Through videoconference sessions with the expert teacher or special guests, you will be able to ask questions, discuss your learning and connect in real time as if you were all in the same place. To ensure the flexibility of the training, we record the sessions so that you can refer to them if you have not been able to connect.
Personalized support
You will have the support of an expert tutor who will guide you through each module and teaching unit; the help of the coordinator and the program manager in the delivery of activities, grades, management of procedures or access to services; and the career advisor's guidance in enhancing your personal brand and seeking career opportunities.
Mentor
You will have the support of an expert tutor who will guide you through each module and teaching unit; the help of the coordinator and the program manager in the delivery of activities, grades, management of procedures or access to services; and the career advisor's guidance in enhancing your personal brand and seeking career opportunities.
Evaluation
The activities and the evaluation dates for each of the subjects of the program will be detailed at their beginning.
The evaluation tests of the Master's in UX will be established and corrected under the quality criteria required in all UPF Barcelona School of Management programs, which guarantee their academic value and recognition.
The evaluation of the program will be carried out online on the basis of:
- Resolution of practical cases oriented to business reality
- Knowledge tests for each subject
- Proactive participation in forums and debates
- Realization and presentation of a final project
Tools
- Google Search Console Tools
- Google Drive
- Tom's Planner
- Gliffy
- MockFlow
- Figma
- Marvel
- Pop
- Miro
- Notion
- ClickUp
- Venngage
Professional Future
The Online Master in UX will allow you to approach projects based on the analysis of needs and obtaining important information from clients to develop impactful and user-centred web designs.
Student profile
The master's degree is made up of university graduates preferably in the field of Journalism, Audiovisual Communication, Advertising and Public Relations, and Library Science and Documentation with professional experience in the area of marketing or graphic design who want to specialize in design of interfaces.
Beyond UX, the course will provide you with a comprehensive overview of the issues involved in planning, UX design, development, execution, and evaluation of interactive digital products.
Average age
Number of years of professional experience
International students
Career opportunities
The Online Master's in UX will offer you advanced knowledge in web design and user experience through a practical approach under the guidance of a large staff of professors connected to the professional world and companies.
The completion of external internships may replace one of the two electives. The centres to carry out the practices are proposed by the students, and the school evaluates their suitability. Participants who have and accredit an experience of at least two years in the field of the master may be exempt from taking the credits corresponding to external internships.
- Digital Marketing Department of any multinational company to improve its web structure and SEO positioning
- Usability Consultant for external companies that want to improve their interfaces
- Director of Digital Marketing in start-ups
- Interface designer for users in companies of all kinds
- Expert analyst in SEO and SEM