The Master of Science in Marketing, a program designed for an international audience, provides you with a full understanding of the important processes involved in creating, communicating, and delivering value to customers while strengthening your ability to face and solve complex challenges in an increasingly globalized marketing environment.
The MSc in Marketing is a program that offers an analytical approach to Marketing, providing students with the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial, and empirical perspective.
You will learn to use practical and theoretical tools for choosing markets, anticipating and identifying consumers' needs in order to plan an innovative marketing management strategy adapted to the latest marketing trends and techniques. At the end of the program you will be prepared for managing a company's marketing strategy, whether it is an SME, NGO, a mass-market or a services company.
Practically focused and internationally oriented, this MSc includes the option to undertake a curricular internship and it allows students to choose their preferred elective courses according to their career plans.
The MSc in Marketing benefits from the outstanding world-renowned faculty of UPF's Department of Economics and Business, the faculty of UPF-BSM, as well as the participation of professionals and experts from the sector who will share their Marketing expertise.
The MSc in Marketing is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.
Why choose this program
Learn from the best
You will learn from the faculty of the UPF's Department of Economics and Business, the faculty of UPF-BSM and from leading marketing professionals with experience in marketing departments of all types of companies who will share skills such as business creativity, leadership and teamwork.
A hands-on analytical approach to Marketing
You will acquire the knowledge to integrate consumer analysis with industry analysis using the most up-to-date analytical tools in order to make decisions about the different elements of the brand strategy and marketing mix.
Strategic mindset
You will master and put into practice the latest cutting-edge tools and techniques used in marketing management, trends research, and analytics in order to define and plan a marketing management strategy.
International recognition
The MSc in Marketing is ranked as one of the 4 best masters in marketing in Spain by the QS Business Masters Ranking 2023. The ranking, which compiles the best marketing programs worldwide, highlights the program's leadership in research, the diversity in the classroom and the return on investment time.
Unique International Opportunity with QTEM
Enhance your master's with the QTEM Program: a unique opportunity to study abroad. Access an international network of outstanding students and over 20 academic partners recognized in the fields of management, economics, and finance.
Boost your career
The MSc in Marketing offers you the possibility to undertake a curricular internship, which provides a relevant work experience in the fields of brand consulting, communication management, digital marketing, and marketing research, among others.
Who is it for?
The MSc in Marketing is aimed at recent university graduates and junior professionals with strong quantitative and analytical skills, with previous studies preferably in Economics, Statistics, Communication, and Business Administration. Other degrees are accepted only if the candidate has at least 2 years of marketing-related professional experience.
Accreditations
UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American university and the 16th placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking.
UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.
In addition, the MSc in Marketing is ranked, for the third consecutive year, among the best master's programs in marketing in the world, according to the QS Business Masters Ranking 2025, one of the most prestigious and consulted rankings in the sector.
The Master of Science in Marketing is an official master's degree and has the academic recognition of the Ministry of Education of the Government of Spain. The Quality Agency of the University System of Catalonia (AQU) has also institutionally accredited UPF-BSM. This accreditation certifies all the official master's degrees that we teach and recognizes the quality of our educational model in accordance with the criteria of the European Higher Education Area (EHEA).
The program is part of the QTEM, an international network bringing together outstanding students of more than 20 top international institutions and many international corporations. UPF Barcelona School of Management is the first and only Spanish institution that is part of the QTEM network.
Curriculum
The MSc in Marketing consists of 4 core modules over 3 terms: Strategic Marketing Planning, Consumer Insights: Market Research, Brand Management, and Communication Management.
During the third term students will be able to choose their elective courses. Students will also prepare and present their MSc thesis, supervised by a specialized faculty member throughout the year.
During the third term or at the end of the master students will do a curricular internship in companies. Career development sessions will be offered to aid students in finding the placement and preparing them for their professional future.
Classes of the MSc in Marketing take place at UPF Ciutadella Campus.
Internship
Complementary activities
The Master of Science in Marketing also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
- QTEM Program: After successfully completing the Master of Science in Marketing students have the opportunity to participate in the QTEM Program, an optional and free of charge experience to study abroad at more than 20 top international universities which are leaders in the field of Economics.
Find more information about QTEM here. - Brush-up Courses: these online preparatory courses cover business, analytic tools, economics, physical and chemical principles, and environmental subjects. They are designed for students needing a refresher before starting the program and must be completed and passed either before or during the first month of the master's program.
- Spanish Course: 80% discount during the first trimester for basic Spanish level. Three hours per week at the Language Service of UPF.
- Career Development Program: career sessions and workshops where participants obtain specific training on how to improve their professional profile, approach potential employers, and develop professional soft skills.
- International mobility: The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.
- UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.
Qualification obtained
Once students have completed the course they will obtain the Màster Universitari en Màrqueting / MSc in Marketing - Máster Universitario en Marketing / Msc. in Marketing official Master's Degree awarded by Pompeu Fabra University.
Students will also receive an additional Master of Science in Marketing completion certificate awarded by the UPF Barcelona School of Management.
Issuance of official Master's Degrees: The amount stipulated in the DOGC (Official Gazette of the Government of Catalonia) must be paid for the rights to issue the title. This rate varies annually and the rate in force at the time of application for the degree will be applied.
Double Degree
UPF Barcelona School of Management Master of Science in Marketing offers a Double Degree option with the EBS Business School (Germany):
- MSc in Automotive Management
- MSc in Finance
- MSc in Real Estate
- MSc in Management
Faculty
The MSc in Marketing faculty is composed of professors from UPF's Department of Economics and Business and professors from UPF-BSM. In addition to the regular program faculty, experienced professionals from diverse sectors are invited during the year to share their expertise and professional experience.
Academic directors
Coordinator
Faculty
Collaborating faculty
- Albert Camprubí Rovira
Managing Partner of Cuick
He has a degree in Sports Sciences from the Ramon Llull University and a Master in Marketing and Communication from the Ca'Foscari University of Venice, and a Master in Sports Management from the UPF-BSM. He has worked in the field of retail marketing, digital marketing and logistics in companies such as Decathlon and Nike. - Jordi Garolera Berrocal
Professor at ESCI-UPF
PhD in Business Administration from IESE. He also holds a bachelor´s in Business Administration from the University of Florida. - Alberto Lempira Guevara Chacón
PhD in Business (Candidate) from Barcelona University
He is also MSc in Marketing from Pompeu Fabra University. Has a Postgraduate in Social Media and Digital Marketing from Tecnocampus, a Posgraduate in Transmedia Storytelling & Branded Content and a Postgraduate in Inbound Marketing, both from INESDI and a BE in Production Engineering from Metropolitana University (Caracas). He has worked with different organizations from corporate to political marketing. He is the host of the NotYourMarketer podcast. - Daniel Stone del Pozo
Cofunder and Chief Operations of Smaze
Bsc Marketing Degree at Lancaster University. Marketing Head of inMOtion Real State Media
Methodology
The Master of Science in Marketing is an on-campus program that combines different teaching methodologies in its various courses in order to offer a rigorous and interactive learning experience, involving both individual and group work.
Seminars and lectures
Seminars provide students with the opportunity to share ideas and experiences as well as to debate different points of view. Many of the seminars are based on practical cases, and most work is carried out as part of a group.
Practical cases
Practical cases provide the background for the application of models and techniques in order to produce insights.
Group-based activities
Classes are mostly interactive and include continuous assessment.
Simulations
Simulations provide an opportunity to practice these models and techniques.
Written examinations
The academic performance of each student is evaluated regularly through written examinations and course work.
Evaluation
The assessment criteria of each course will be explained at the beginning of the term. The evaluation system may vary from course to course but it will be based on the student's performance on a selection of the following activities:
- Written exams and multiple choice tests
- Oral presentations
- Individual works and essays
- Group projects
- Class participation and interventions in debates
Tools
Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.
You will have:
- Master's Final Project (TFM) or Postgrad Final Project (TFP)
- A personal mentor to monitor your final project (TFM or TFP)
- Digital resources to achieve transversal skills
- Interdisciplinary activities and workshops
Professional Future
The MSc in Marketing is aimed at recent graduates and junior professionals with previous strong quantitative and analytical skills who want to acquire an analytical approach to Marketing. Once graduated, students will be able to work and develop Marketing strategies in all types of companies.
Student profile
Every year the program welcomes students from all over the world, coming mainly from analytical or communication backgrounds, to study in Barcelona: a vibrant, dynamic and international city. Students become part of an international and multicultural environment that provides the first step to work, communicate, and negotiate globally.
Average age
International students
Previous studies in Business/Economics
Previous studies in Social Sciences
Previous studies in Humanities
Career opportunities
The MSc in Marketing includes the possibility to undertake a curricular internship as an essential element of the academic curriculum. Resources and assistance will be provided by UPF-BSM Careers Service to support students in their search for internships and job positions.
- Brand Management
- Digital Marketing
- Internet and Social Media
- Market Research
- Marketing Consulting
- Retailing Marketing Departments in any sector