News

During the month of February, the UPF-BSM community embarks on the project to reduce electricity and water consumption, cut emissions and make energy poverty visible.

The survey on drug use in secondary education in Spain (Estudes, 2021) shows that one in four Spanish students between 14 and 18 years of age makes "compulsive use of the Internet". The director of the Master's Degree in Professional Mediation, Javier Wilhelm, analyzes whether the use of the Internet is really an addiction or an escape route.

The cloud is made up of computers that store and process data of all kinds, dissipating heat in a single space. This huge amount of work can raise the temperature of the room considerably and, therefore, data centers need infrastructures to maintain the temperature and ensure the proper functioning of the machines. How can we reduce the technological carbon footprint? Ana Freire, Director of the Academic Area of Technology, points to Artificial Intelligence. 

The United Nations is committed to promoting housing that meets energy efficiency requirements to ensure habitability. Within the framework of the Chair in Dignified & Sustainable Housing, its director and its researcher, Ramon Bastida and Erola Palau, respectively, propose examples of good practices in the rehabilitation of urban housing. 

The UPF Barcelona School of Management (UPF-BSM) has exceeded the demanding access requirements and has become an ICREA Host Institution.

The closing of bank branches is becoming more and more common and this situation is generating one problem. Among them, doubts among the beneficiaries of bank guarantees to present their requirements. Lecturer of International Banking, Xavier Fornt, brings light to the situation.

Our productive system has significant inefficiencies and, when a crisis like the current one arises, it punishes us more severely. In view of this situation, Tomàs Rubió explains the future ahead with what has now been agreed between the Spanish government and the social agents.

Talking about sustainability in social media does not reverse negative feelings about a brand, but it increases trust in it and improves its image. This is proven by several recent studies and explained by Cristina Aced, professor in the Department of Business Strategy and Management and an expert in digital communication. 

The UPF Barcelona School of Management and the Catalan Association of Accounting and Management (ACCID) sign an agreement to create the ACCID Chair of Transparency and Control.

Carla Maria Drury Salgado master thesis' Effective communication to support attitudinal and associated behavioural change to decrease the transmission of malaria has won the UNESCO ESCI-UPF and UPF Barcelona School of Management Chair Award for the best master's thesis  on Planetary Wellbeing.

The progress of bigtech in finance seems unstoppable, with a trajectory marked by their ability to attract new users to their platform and to offer activities that complement their core business. What will their fields of action be, and how should they be regulated? Lecturer David Igual analyzes the future of these large technology companies. 

What are smart cities? Can new technologies really help to work for a more sustainable planet? The director of the Postgraduate Course in Innovation and Design Thinking, Susana Domingo, explains the case of Barcelona, which has been applying innovation to this end for years.

International teleworking is a reality with a remarkable level of complexity, currently lacking regulation and not exempt from risks, but it can generate various international opportunities for a company or organization.

Integrating sustainability into Human Resource Management (HRM) was a necessity even before the COVID-19 induced transformation of work. We have yet to see what a "post-COVID" world looks like, hence, sustainable people management needs to be constantly and consistently re-imagined. 

The three fundamental pillars of the next tax reform are the taxation of corporate tax, the taxation of the digital economy and emerging activities, and the taxation of wealth.