News

Diego Ching is UPF-BSM Masters of Science in Management alumni. From Costa Rica, he works for the Sistema de Banca para el Desarrollo in the unit in charge of promoting innovation and entrepreneurship in the country.

José M. Martínez-Sierra, director general of UPF Barcelona School of Management (UPF-BSM), and Judit Mascó, president of the Ared Foundation, have signed a collaboration agreement for the management of the restaurant of the school, now Gastro Ared.

Aitana Ocaña, the former OT contestant, is currently promoting a McDonald's menu that she could not eat because she is celiac. On the other hand, in its latest TV commercial, Burger King USA has made its hamburger king dance to the song Questions, by Hoàng Read, very popular on TikTok. Does it make sense for a brand to choose as ambassador an influencer who cannot consume its products? Or to take to TV a TikTok viral that most likely will not work with the TV audience?

A study conducted by students at Pompeu Fabra University in May 2021, focusing mainly on consumers in Catalonia, asks questions related to the way we recycle at home. The research obtained some findings around the answer to the question "Are we recycling correctly in Catalan households?"

Ten years ago, SMEs could choose to be oblivious to digitalization and thrive. Today, they could hardly survive. Albert García Pujadas, Academic Coordinator of the Master in Digital Marketing Management, analyzes the report on the digitalization of SMEs 2021, prepared by ONTSI.

The UPF Barcelona School of Management hosts the conference The Future of Digitization, dialogues promoted by the Spanish Government and the European institutions, as well as 70 other institutions with the participation of experts and company managers.

Between 30th September and 12th October, several strike days were called which affect Renfe throughout Spain. The causes indicated by the Semaf Machinery Union as a cause of the strike affect their working conditions, the availability of trains and the transfer of Renfe's powers to the Autonomous Communities that request it.

The structural deficits of the labour market will not be solved only by the aid received, if it is not accompanied by policies clearly aimed at improving skills, which would help to ensure that the workforce was adapted to the requirements of new realities.

Melancholia. This is how the depression was called until the beginning of the 18th century. This melancholy was usually cured with rituals close to magic or more effective therapies such as walking or listening to music. Currently, psychotherapy or pharmacological treatments are the usual ways to cushion the "disease of the XXI century".

The inauguration of the academic year 2021/2022 of the UPF Barcelona School of Management has been held in the Balmes auditorium with the presence of students and school teachers and has also been broadcast live online.

What do car sharing , telematic meetings via Zoom, and recycling have in common? The three activities are examples of what is known as circular economy. The circular economy represents a paradigm shift from traditional economic models.

The situation of exceptional collapse that international maritime logistics is suffering may jeopardize the supply of all kinds of products, especially in periods of peak consumption such as those that will occur at the end of the year. This is explained by the director of the Sustainability Observatory, Oriol Montanyà.

The dream of many technological entrepreneurs is to see their startup acquired by one of the major global technology corporations. This is a way of dreaming, or thinking, quite different from that of entrepreneurs fifteen or twenty years ago. The major technological innovations we have experienced in recent times have led to this radical change.

In recent years, the use of the term “gender analysis” has become popular for talking about parity and women in different fields. There are different rankings that seek to indicate the lack of a female presence in some professional fields. Every day there are more and more demands for parity in lists of political parties, boards of directors, institutions, or in any working group. 

In this ranking promoted by the European Commission, the UPF is the university of the State which obtains more indicators with the highest rating (A), with a total of sixteen, six of which in the field of research.