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News


11 Diciembre - 2020

'The Tempest', by William Shakespeare, the classic of the UPF-BSM to learn from 2020


16 Noviembre - 2020

"My work will help bridge trade between the West and the East"


5 Octubre - 2020

Penguin Random House Grup Editorial i el Màster en Edició de la UPF BSM entreguen les dues primeres beques Claudio López de Lamadrid en homenatge a l'editor


30 Septiembre - 2020

Free prescriptions for low‐income pensioners? The cost of returning to free‐of‐charge drugs in the Spanish National Health Service

Jaume Puig-Junoy and Jaime Pinilla, Professors of the Master in Health Economics and Pharmacoeconomics, have recently published an article in the high-impact magazine "Health Economics" (Q1).


28 Septiembre - 2020

Silvia Calzón, former student, new Secretary of State for Health of Spain

Last August, Silvia Calzón, a former student of the Online Master's Degree in Health and Medicine Economics, was appointed Secretary of State for Health of Spain.Silvia Calzón has a PhD from the University of Granada, a Master's in Public Health and Health Management from the Andalusian School of Public Health and a Master's in Health and Medicine Economics from the UPF-Barcelona School of Management.


28 Septiembre - 2020

All about COVID-19


15 Septiembre - 2020

Information about teaching 2020-2021


22 Julio - 2020

'City Branding' in times of COVID-19.

Big cities, as New York, Paris, London, Lisbon, or Barcelona are managing large efforts to put the brands in top of the mind and, the importance of developing a brand image is getting more recognized than ever, as a successful place branding campaign can lead to the creation of attractiveness and a positive reputation of the city.


17 Julio - 2020

Course 2020/21: welcome to hybrid teaching


8 Julio - 2020

Graduation ceremony 2020


11 Junio - 2020

Strategic Marketing Management: Torres case


11 Junio - 2020

AIDS COVID-19


8 Junio - 2020

The academic importance of Sharing Economy


4 Junio - 2020

Three-ingredients recipe for engaging content


28 Mayo - 2020

The art of storytelling for brands


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