News
"My work will help bridge trade between the West and the East"
5 Octubre - 2020
Penguin Random House Grup Editorial i el Màster en Edició de la UPF BSM entreguen les dues primeres beques Claudio López de Lamadrid en homenatge a l'editor
30 Septiembre - 2020
Free prescriptions for low‐income pensioners? The cost of returning to free‐of‐charge drugs in the Spanish National Health Service
Jaume Puig-Junoy and Jaime Pinilla, Professors of the Master in Health Economics and Pharmacoeconomics, have recently published an article in the high-impact magazine "Health Economics" (Q1).
28 Septiembre - 2020
Silvia Calzón, former student, new Secretary of State for Health of Spain
Last August, Silvia Calzón, a former student of the Online Master's Degree in Health and Medicine Economics, was appointed Secretary of State for Health of Spain.Silvia Calzón has a PhD from the University of Granada, a Master's in Public Health and Health Management from the Andalusian School of Public Health and a Master's in Health and Medicine Economics from the UPF-Barcelona School of Management.
28 Septiembre - 2020
All about COVID-19
15 Septiembre - 2020
Information about teaching 2020-2021
22 Julio - 2020
'City Branding' in times of COVID-19.
Big cities, as New York, Paris, London, Lisbon, or Barcelona are managing large efforts to put the brands in top of the mind and, the importance of developing a brand image is getting more recognized than ever, as a successful place branding campaign can lead to the creation of attractiveness and a positive reputation of the city.
17 Julio - 2020
Course 2020/21: welcome to hybrid teaching
8 Julio - 2020
Graduation ceremony 2020
11 Junio - 2020
Strategic Marketing Management: Torres case
11 Junio - 2020
AIDS COVID-19
8 Junio - 2020
The academic importance of Sharing Economy
4 Junio - 2020
Three-ingredients recipe for engaging content
28 Mayo - 2020
The art of storytelling for brands
25 Mayo - 2020
Population ageing: Does it represent a threat to the National Health System sustainability?
In a single century, humanity has more than doubled its lifespan. While at the beginning of the twentieth century, life expectancy in Spain was 35 years old, in 2018 it was estimated at 83.5. But will we live longer, better lives?