News

The NATO summit in Madrid should be seen in the perspective of a great marketing operation. Excellent presentation, all very neat and tidy, like good advertising messages. But the reality –in terms of what lies behind it– is something else. This is how Jaime Batlle, Director of the Postgraduate Course in Executive Development in Sustainable Business, assesses it. 

The UPF-BSM Master in Public and Social Policies remains in second place in the Political Science and Administration category. 

Ana Palencia, Communication Director of Unilever; Marc Ros, CEO of After and Marcos Eguiguren, Director of the International Chair of Sustainable Finance, discuss the role of sustainability in the business sector at the round table "Greenwashing: always a bad idea?", moderated by Cadena SER journalist Carla Turró.

Ana Freire, Director of the Academic Area of Operations, Technology and Science at UPF-BSM; Nia Plamenova, lecturer on the Master in Human Resources Management at UPF-BSM; Jorge Salas, Chief Marketplace Officer at Jobandtalent, and Íñigo Vallejo, PR & Content Manager at Milanuncios, discuss the role of technology in the new labour era at the panel "Well-being at the click of a button: A new era for companies and workers", moderated by El País journalist Ana Pantaleoni.

It is a trilingual publication with twelve articles written by experts in different disciplines who approach sustainability from different perspectives

The UPF-BSM has been recognized for the second consecutive year as a "transforming school", one of the categories awarded by PIR. The result positions the School among worldwide higher education institutions that show a "culture focused towards positive impact on society, integrated into their governance model, their systems, and their culture, with visible results in various dimensions of high impact". 

The Student Project Awards have awarded 21 students in the 2020-2021 academic year for their master's and postgraduate final projects in up to seven different categories.

The International Association of Masters in Business Administration has now accredited the family of programs in international business: the Master of Science in International Business, jointly offered with ESCI; the Master in International Business and the Master Online in International Business, as well as the full-time MBA, which will be offered to students from next October. 

The Director General of the UPF Barcelona School of Management (UPF-BSM), Jose M. Martinez-Sierra, chaired a session within the framework of the European Universities Summit, organised by the Times Higher Education (THE) and the Pompeu Fabra University (UPF)

Green consumers translate their commitment to planetary well-being into their purchasing habits and tend to be wellinformed consumers

Children represent a huge market for advertisers. Therefore, marketing of pre-dominantly unhealthy products plays an important part in their eating habits. Within this context, Alexandra Theben carried out a research to prove that marketing techniques such as advergames could also be used for the marketing of healthy food products such as fruit.

UPF-BSM held the first edition of the Faculty Acknowledgement Day, which recognised Jaume Puig-Junoy, Distinguished Professor at UPF-BSM, as Faculty of the Year. In addition, five lecturers were awarded in different categories and the professional paths of three professors were highlighted. 

This recognition, available to only 206 of the nearly 30,000 business schools in the world of these characteristics, is added to that previously awarded by AMBA, makes UPF-BSM the first business school linked to a public university in Spain to achieve it. 

We are entering a global energy crisis unprecedented in human history. The increasing availability of fossil fuels from which we have powered our societies is coming to an end, and with it the end of cheap energy.

Perhaps the Spanish public universities, the European Union or UNESCO should promote their own virtual spaces. A quality public metaverse? Why not?